The appearance of advertising or sponsorship in accordance is neither a guarantee nor an endorsement of claims made for a product or service, nor an endorsement of a manufacturer, distributor or promoter of a product or service.
Neither MEDonline or its subsidiary initiatives shall be liable for any damages, claims, liabilities, costs or obligations arising from the use or misuse of the advertising material or sponsorship information that appear, whether such obligations arise in contract, negligence, equity or statute law. No guarantee or warranty is made as to the quality, accuracy, completeness, timeliness, appropriateness or suitability of the advertising material or sponsorship information provided. No advertising material is intended to substitute for the advice of a physician, and readers are advised always to consult their doctor for specific information on personal health matters.
Comments and complaints:
Individuals may register comments or complaints about advertising or sponsorships through a variety of mechanisms. Every effort is made to provide contact information for registering a complaint.
Editorial decisions are not influenced by advertising or sponsorship and are made without consideration of the advertising or sponsorship scheduled to appear. Sponsors and advertisers will not determine specific editorial content or in any way influence editorial decision-making. Advertisements and sponsorships will not be sold on condition that specific editorial content will be subsequently produced. Further, advertisements and sponsorships will not be accepted where the fact of the advertisement or sponsorship would raise a reasonable inference of influence on editorial content or decision-making, or of MEDonline endorsement of the sponsor or its products or services.
In those cases where MEDonline endorses a particular product or service as a preferred supplier, such endorsement will be made transparent.
Although readers, sponsors and advertisers may be provided with general information about the editorial content of an upcoming publication (e.g., theme issues, clinical practice guidelines, continuing series, supplements, conference proceedings), specific details about the content are confidential until publication.
Integrity and credibility:
We actively solicit advertising and sponsorships in recognition of the benefits such advertising and sponsorships might bring in the attainment of its purposes and those of Optic Nerve Network/MEDonline.
The integrity and credibility of OpticNerveNetwork/MEDonline and its registered users shall be the overriding consideration in all advertising and sponsorship activities. It is in the best interests of Optic Nerve Network/MEDonline, advertisers and sponsors to ensure that the products remain a trusted, credible source of information for physicians and others.
We recognize that advertising and sponsorship opportunities must be pursued only as they do not impede the following core principles:
- editorial independence
- institutional integrity (e.g. brand reputation)
The advertising and sponsorship guidelines are applied to ensure adherence to these core principles, to determine the eligibility of products and services for advertising and to ensure that any sponsorship relationship is transparent and apparent.
Optic Nerve Network/MEDonline receives funding for infrastructure services and facilities through unrestricted educational grants from several organizations.
Healthcare Professionals in EU countries are target audience of Optic Nerve Network.